E-Business Strategy Term Paper Example | Topics and Well Written Essays - 4500 words

E-Business Strategy - Term Paper Example The development of an e-business strategy for CitiBank is one of the areas of development which can provide more available options to those interested in the business. Introduction The development of Citibank is one which is providing for new opportunities and services to be available, all which will provide a stronger relationship to customers through the use of e-business. Citi Bank began in 1987 with a focus on providing banking solutions to customers through various financial segments. The company is organized into two main segments, one which is based on Citi Corp and the other on Citi Holdings. The Citicorp consists of the products and services with regional consumer banking first. This includes retail banking, citi – branded credit cards and Latin American asset management. There is also a segment for institutional clients, which offers services of securities and banking and transaction services. In this sector, an institution can take part in investment banking, debt a nd equity markets, lending, private equity, hedge funds, real estate, structure products, private banking and equity and fixed income research. The transaction services consist of cash management, trade services, custody and fund services, clearing services and agency / trust services. The Citi Holdings also carries two segments. The first is inclusive of brokerage and asset management and the second is based on local consumer lending as well as a special asset pool. The brands are divided by the services which individuals and institutions require, ranging from mortgages to microfinance opportunities. There are over 200 million accounts held at Citi with 160 countries and jurisdictions that are served by the corporation (Citi Bank, 2011). The different products and services which are offered by Citi Bank are further defined by the governance guidelines which work as a foundation for the bank services and products. The governance is held by a board of directors which creates a relati onship to the stakeholders, communities and managerial staff of Citi bank. The Board Members are elected by a confidential vote and are inclusive of 13-19 members that are responsible for the direction of the company. The driving force of the company is to create the ability for those who work with the bank to have access to responsible financing. This is based on the internal environment working with those in need, specifically so there is a return in responsibility for the financing. This also creates a response to value those who are using the financial services, specifically by creating relationships for specific needs and to provide services that offer alternatives for banking. The concept is followed by social responsibility, including giving to foundations, microfinancing and services that are used for asset building by individuals (Citi Bank, 2011). The approach which Citi Bank has toward financial services is one which has led it into being one of the top recognized banks g lobally. The first quarter earnings for 2011 led to a total of $3.0 billion, compared to $1.3 billion in the last quarter earnings of 2010. The earnings per share went up from $0.10 from $0.04 and the book value per share has risen by 15% from the prior year. The first quarter revenue of $19.7 billion was a profit from the last quarter by 7%. The credit losses also declined at an average of 25% from the first quarter of 2010. However, the assets have decreased,