Kerry Group Case Analysis Essay -- essays research papers

The Kerry Group started more than thirty years back in the south west locale of Ireland. Starting as a dairy and fixings plant the organization has now thrived into a worldwide innovator in the food fixings and flavor items territory. Kerry Group is headquartered in Tralee, Ireland and through its assembling, deals, and specialized revolves far and wide, utilizes more than 20,000 individuals. The organization supplies more than 10,000 food, food fixings and other flavor items to clients in more than 140 nations. Kerry Group additionally has assembling and deals offices in more than 20 nations. At the point when Ireland joined the EEC or European Economic Community in 1973 numerous little dairies started to converge so as to contend with the bigger dairy creating organizations. Kerry likewise partook in the mergers with assistance from the milk providers of the County. Kerry obtained the State possessed milk preparing organization alongside its creameries. The Group likewise held a 42.5% stake in the NKMP Company for an aggregate of 1.5 million Euros. Simultaneously, six of the eight free Co-operations, which claimed the other 42.5% stake, were procured and turned into another auxiliary of the Kerry Co-employable Creameries Ltd, which started exchanging 1974. Kerry started as the littlest of six rural centers, a place that was soon to change. As Kerry started developing they built up some key qualities in the SWOT (qualities, shortcomings, openings, and dangers) investigation that are the spine for the accomplishment of the Kerry Group. The significant quality of the Kerry Group is acquisition. Acquisition permits Kerry to utilize accessible worldwide assets in claim to fame fixings, seasonings, covering frameworks, sweet fixings, dietary frameworks, and forte proteins; by doing this they can obtain the most excellent crude materials. Another quality of Kerry is mechanical turn of events. Through mechanical improvement Kerry can create flavors and addition a bit of leeway over the opposition. Kerry gains this mechanical favorable position through innovative work and acquisitions. The shortcomings of Kerry Group incorporate the firm foundation. The Group’s obligation to-value proportion is excessively high for an organization of Kerry’s size. Another shortcoming is in Kerry’s Human Resource Management division. The executives urges the representatives to think â€Å"Kerry† or in sense be â€Å"Kerryized,† if workers don't follow this style of reasoning they are ... ...pioneer in its chose showcases through imagination and predominant client care. The Group is proceeding to center numerous endeavors to extend its quality in worldwide food and fixings markets and its purchaser nourishments organizations in Europe and abroad. The Kerry Group has as of late put without hesitation intends to buy a claim to fame nourishments organization in China that is relied upon to arrive at an extra 1.3 billion new clients. This endeavor will be a colossal advance for Kerry Group since it will be totally confined (a multi-local technique), in that all business activities are relied upon to be gone over to the new offices in China before the finish of 2006.      Today, Kerry has risen into a pioneer in the food handling and fixings business, arriving at its objective set in the mid 1980’s. The gathering has five essential regions of business; which incorporate Kerry Ingredients, Kerry Bio-Science, Kerry Foods, Kerry Agribusiness, and Mastertaste. On the off chance that Kerry bunch keeps on working from their corporate and business level methodologies and keeps on assessing their SWOT investigation they will remain in front of the opposition and keep on staying an innovator in the food fixings and preparing segment.

How to Get on the New York Times Bestseller List ( What to Know First)

Step by step instructions to Get on the New York Times Bestseller List ( What to Know First) Step by step instructions to Get on the New York Times Bestseller List Would you like to figure out how to jump on the New York Times Bestseller list?If soyou may have the basic desire to turn into a top rated creator. The glory, the title, and the credibilty are on the whole super temptingBut theres more to arriving on the NYT Bestseller list than simply composing a book and trusting it gets there.Heres how to jump on the New York Times Bestseller list:Understand what the NYT Bestseller list is looking forObtain quick and differing salesEstablish an enormous writer platformHave a pre-request list before your launchGet paid for talking in mass book purchasesIf you need to avoid directly down to these means, click right here.Otherwise, stay with the goal that you can increase a further comprehension of what it really implies and what it genuinely takes to jump on the New York Times Bestseller list.NOTE: If you need to turn into a top of the line writer in a manner that is genuinely effective, look at our VIP Self-Publishing Program to figure out how to g et it going. Study it hereWhy would creators like to jump on the New York Times Bestseller list?Getting distributed in the New York Times Bestseller list is generally viewed as the best quality level in the distributing scene. While numerous striking blockbuster records exist in the distributing scene - The Wall Street Journal hit list for business-themed books, for example the New York Times Bestseller list, distributed week after week since 1931, is the most seasoned and most renowned rundown. To that degree, getting your work distributed on the rundown is a significant arrangement. Getting distributed on the Times’ list not just raises your profile as a set up writer yet can offer a lot more opportunities.Here are a few advantages of turning into a NYT Bestselling author:Land future composing contracts with built up printing housesBroader industry recognitionEstablish you as a significant idea pioneer and expertProvide expanded deals especially on the off chance that you a re a lesser-known writerLend a decent arrangement of boasting rights. Hit Lists are EvolvingPerhaps the most significant thing to comprehend about the New York Times Bestseller list is that it is a developing rundown. It generally has been and, as recorded and later patterns appear to recommend, most likely consistently will be. To be reasonable, it isn't just the Times. Just as later as 1995 did the Los Angeles Times start to tally soft cover books again on its smash hit list. Further back in time, in 1961, the Chicago Tribune all the more scandalously denied certain high-selling books that it viewed as â€Å"sewer composed by filthy fingered writers for grimy disapproved readers† from showing up on its Bestseller list. Different sorts and exemplary works of writing have verifiably not showed up on the New York Times Bestseller list.  The ongoing blast of E-books (The Times started including them in 2010), independently published books, and book recordings have likewise ad ded to an all the more developing list.How do smash hit records work?The New York Times Bestseller list is comprised of different records isolated by various classifications, for example, fiction and true to life, hardcover, soft cover, Ebooks, book recordings, and different book genres.For you, the hopeful author whose objective it is to be distributed in the their Bestseller list, presumably the most significant thing to know is what merits composing in the event that you are to get your work distributed on the rundown. Once more, The New York Times doesn't consider different classes for their blockbuster list. A supportive article distributed on their site about their different rules and scoring technique explains the issue. Here is the thing that those rules state: â€Å"Among the classifications not effectively followed as of now are: enduring merchants, required homeroom perusing, course readings, reference and test planning guides, digital books accessible only from a solita ry seller, diaries, exercise manuals, calorie counters, shopping aides, periodicals and crossword puzzles.†Cookbooks, in opposition to prevalent thinking, are incorporated, as are religion, otherworldliness, and confidence books. The NYT Bestseller â€Å"List† is certifiably not a True Measure of Bestselling StatusIt may appear to be conflicting and still stays disputable to state yet it is in any case obvious: The New York Times Bestseller list doesn't speak to a genuine blockbuster listthat is, when representing real complete deals. Exactly what establishes â€Å"Bestseller† status has been the decades-long fight lawful, political, business, and in any case between-the Times, different writers, and book distributers. Like any conventional watchman, the Times has its arrangement of rules, principles, and systems. Accordingly, they hold the â€Å"keys† as to â€Å"who† gets in. It is ideal to consider New York Times Bestseller status as something th at is abstract in nature. A book that turns into a New York Times Bestseller doesn’t fundamentally need to sell a great many duplicates, or several thousands, so far as that is concerned. While book deals do meet the abstract measures that the Times utilizes, it is a particular sort of â€Å"book sale† that tallies toward New York Times Bestseller status. In addition, given the blast of online deals and the decreasing number of conventional physical book shops (and, subsequently, book shop deals) the business strategy behind how books are tallied has impacted which books show up or don't show up on the rundown. As clarified in an ongoing article about how to turn into a top of the line writer and how to show up on a blockbuster list, its expressed that the New York Times specifically, when counting books for hit status, considers:Books that sold in an unmistakable timeframe: The Times doesn't follow combined deals. Consequently, why the Bible, the top rated book ever, won't show up on the rundown. Books like Don Quixote and The Tale of Two Cities, overall cherished works of art that have sold millions throughout the years, likewise won't show up. Dan Brown’s Davinci Code, in any case, will show up, as it accomplished for quite a while somewhere in the range of 2003 and 2006. Books sold at unmistakable spots: certain book deals are â€Å"weighted† all the more well contingent upon where they begin. Mass deals, under specific conditions, are checked toward smash hit status; digital books distributed by a sole merchant are not, etc.Again, the Times clarifies this in more detail on their site. What Writers Need to Know About the New York Times Bestseller ListEven however it holds its renowned notoriety, The New York Times Bestseller list has been the subject of much debate. Charges of â€Å"curated elitism,† an overreliance on books distributed by the major New York distributing houses, faulty strategies, pay off, article and pol itical inclination have incited claims and extreme discussions among writers, book distributers, and industry executives.A 1983 claim by William Beatty, an American essayist most popular for his novel The Exorcist and 1973 film by a similar name, is an a valid example. While his book Legion sold numerous duplicates during its underlying distribution enough to gain an agreeable spot for some time on the Times’ Bestseller list-his book showed up on the rundown just for one week.Sensing inclination and guaranteeing that by it not staying on the Times’s list his deals were being harmed, Beatty prosecuted his case. In Court, the Times safeguarded itself on grounds that â€Å"The list didn't indicate to be a target arrangement of data however rather was a publication product.† The Court agreed with the Times, excusing a $3 million claim. Consider it like this: The New York Times is the paper proportionate to a lofty college and stylish top of the line attire brand. Wi th regards to jumping on their hit list, similarly all things considered for picking up admission to, state, an Ivy League School, few get in.For those that do, they did their due persistence, buckled down, made incredible contacts, kept the principles, fulfilled the article guidelines, among other things.How to Get on the New York Times Bestseller ListIf you truly have your hearts set on turning into a New York Times top rated writer, here are a portion of the things youll need to do so as to make it happen.#1 Know What the NYT List wantsA Stanford Business Schoolanalysis done years back finished up by saying that most of book purchasers appear to utilize the Times list as a sign of whats worth reading.Knowing what the Times views as a blockbuster is significant in light of the fact that it gives an accommodating window into this fragment of the top rated distributing world. It assists with comprehending what is as of now going for a New York Times Bestseller.Simply start with the classification in which you might want to be distributed: fiction, true to life. Past that, type: history, political, dream, sci-fi. It encourages too to know who the Big Players are.The Times is known to support the Big New York distributing houses. Who are these? What are their accommodation rules? Who are a few operators known for working with them?Do you have the stuff to turn into a top of the line creator? Take our test to discover out!Click Here to Save Your Spot#2 Obtain quick and differing deals In the time of computerized self-distribution and advancement, the conventional distributing course is for all intents and purposes a relic of times gone by. Not so for a New York Times Bestseller. Not at all like selling on computerized mediums where you can turn into a Bestseller by selling your book on, state, Amazon, to whomever, any place, turning into a New York Times Bestseller follows an alternate system.To accomplish success status on the Times in addition to the fact that you have to sell in any event 5,000 10,000 duplicates in a single week, yet these deals must be various sales.That is, you can't offer 10,000 books to a prior rundown of devotees through an individual site or thousands from just a single commercial center like Barnes and Noble.Rather, these deals must spill out of retailers the nation over and in various geological areas everything from Big-Box chains like Barnes and Noble and Walmart, little indepe

IELTS - Discussion Essay IELTS Samples

IELTS - Discussion Essay IELTS SamplesThe need for discussion essay tests samples that show the correct way to prepare is an in-demand feature. However, most students who are trying to understand about these topics do not have any idea how to approach the topic. Well, in the following article, we are going to talk about the discussion essays that would help you a lot.Before we start talking about the samples, you need to understand something. As a student, you should always write well-thought and well-written essays. The secret of good essay writing is to get the right information about it, especially, on what to include and what to leave out.That is the reason why there are different topics to be explored. It does not matter if it is politics, math, science or history. There are plenty of discussion essays that you can choose from and they all will be given in its sample.It is necessary to prepare discussion essay tests samples before starting. This way, you will know what to includ e and what to leave out. There are lots of topics to choose from, but let us start with geography. In discussing about geography, it is necessary to talk about the geography of any country and how different countries have their own cities, mountains, etc.Aside from that, the area of the world that has great topic is the country where you are currently living. Just remember to talk about the history of this country, what country is your current country and if you are aware of the history of your country, you can talk about the history of your country's part.Many students really think that discussing the theme of any topic will not matter but this is wrong. As much as possible, you need to include the topic because it is very vital. Remember that no matter how bad the topic may sound, you must make sure that it was stated.Writing about topics in an essay is not as easy as it sounds. You need to be clear and precise in your writing to convince readers. In writing, even though there are some facts that are based on studies, many people are skeptical so the truth will not be convincing to them.If you want to know more about discussion essays, then you can browse on the internet. You can find some topics to discuss and also the discussion essays that you can take as your own examples. This way, you will be able to write good essays.

Potential For Renewable Energy Generation - 1515 Words

Potential for Renewable Energy Generation: Edgecomb, ME is surrounded by many sparsely populated towns, this factor along with it’s location at the delta of both the Sheepscot and Damariscotta rivers leads to a high potential for utilizing renewable energy. Such conditions allow for potentially using many different kinds of renewable energy sources: tidal, hydro, biomass, solarvoltaic, wind, and geothermal. While all of these renewable energy sources have potential for use in Edgecomb, there’s a lot of different combinations of renewables that could power Edgecomb as well as the entire Sheepscot and Damariscotta valley. In Maine, just like any other place with the capabilities and potential to take advantage of renewable resources there†¦show more content†¦Mainers are well aware of the asset inherent hydropower to control the flow of energy for optimal use, and generally share a conservative attitude toward industrial shifts, due to historic industrial collaps es of small Maine communities, thus, they would tend to favor hydropower over tidal energy. Maine as a state, the Sheepscot and Damariscotta valleys, and the community of Edgecomb have massive potential for biomass energy production, due to sparsely populated communities and an above average proportion of land use dedicated to agriculture. These conditions would allow for the expansion of biomass production, however Maine does not currently take advantage of biomass energy production on a mass scale; thus, the infrastructure to take advantage of this biomass potential on a mass scale would be a huge cost to incur. Additionally, biomass energy production inherently includes burning biomass, which directly emits carbon dioxide. In an effort to cut greenhouse gas emissions by shifting to renewable energy biomass production is an improvement over burning fossil fuels, but not enough to make the infrastructure worth the investment unless carbon capture systems are implemented as well. Ca rbon capture systems capture carbon dioxide at the emission site, compress the carbon dioxide then transport in order to inject it into the ground, aptly named geologicalShow MoreRelatedThe Future of Potential Energy Sources633 Words   |  3 PagesFuture of Potential Energy A lot of factors must be considered when it comes to assessing the potential of renewable energy for economic sustainability bearing in mind that the energy sector is continuously growing. It is imperative that available information on Department of Energy DOE, lands and solar and wind renewable energy resources are gathered. 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Ipad Preliminary Marketing Report - Free Essay Example

Sample details Pages: 10 Words: 3115 Downloads: 6 Date added: 2017/09/15 Category Advertising Essay Did you like this example? Executive Summary This Preliminary Marketing Report has been prepared upon being commissioned by Apply to provide the company with an analysis of the market and an overview prior to launching the iPad product into the Australian market. The report will give an overview of the current situation along with strategies for the future. It looks at observing the current competitors that are aimed against the iPad and defining the industry in which the product is planned to be launched in. The analysis includes a macro economic analysis environment for the Apple iPad which includes the political-legal, economic, socio-cultural and technology factors along with reviewing the way consumer behave in regards to their decision making process. Insights into further marketing research Apple can undertake to help ensure a successful product launch has been instigated. It has also been decided that Apple should focus the demographic segment in general but more specifically be targeting their product primarily to the 18-35 yr old age group along with the secondary target of 6-17 yr old. Don’t waste time! Our writers will create an original "Ipad Preliminary Marketing Report" essay for you Create order By targeting marketing stimuli etc to these age groups, Apple can make the most of their competitive advantage and be able to position the product as a high priced high quality product Table of Contents Executive SummaryPage 1 Introduction/OverviewPage 3 Industry DefinitionPage 4 Competitor OverviewPage 5 -Macro Environmental AnalysisPage 6 †¢ Political/legalPage 6 †¢ EconomicalPage 7 †¢ Socio – CulturalPage 7 †¢ TechnologicalPage 8 Consumer Behaviour AnalysisPage 8 Further Marketing Research RequiredPage 9 Market Segmentation Page 10 Justification for choice of segmentation base Page 11 Profile of Segments Page 11 Target Market Choice and Justification Page 12 Proposed Positioning Strategy Page 13 References Page 15 Introduction/Overview The purpose of the following Preliminary Marketing Report is upon being commissioned by Apple, to provide the company with a report in relation to its new product, the iPad. The report will look at conducting an initial analysis of the Australian market in which the iPad is planned to being launched into. Recommendations that are to be made in this report will allow for Apple to decide whether it is appropriate to launch at the moment or whether further research is required, prior to expanding into this market. The report will discuss the marketing environment, target audience, positioning, consumption habits of the Australian public and the longer term viability and adoption rates of this new item. In addition to that mentioned previously, there will be an overview of the industry undertaken, analysis of the current market situation i. e. environment and consumer behavior nalysis and also identification of a segment of the market that Apple should be aiming at targeting along with a recommendation for its positioning strategy. Industry Definition With technology booming faster than ever, it is getting hard to keep up with the rather rapid advancements in this field. Nowadays more people than ever, own some form of personal computing and with ever changing lifestyles, the average pers on is always in the need for something that is adaptable, flexible and complements their way of life without holding them back. As a result of this, portable devices have now seen a boom in the market over the past few years to meet consumer needs. â€Å"Demand for laptop or notebook computers experienced considerable growth between 1999 and 2004. Once regarded as a luxury item only purchased by traveling business people, laptops have become a frequent household item†(IBIS 2010). The iPads falls under this bracket of portable devices with alternative options to it being that of the tablet pc, laptops and smart phones. The iPad effectively contains all that is found in a laptop however with its touch screen keyboard, allows for the iPad to be much more portable due to its slim and lightweight nature in comparison to the average laptop. The iPad allows for consumers to read e-books which are being regarded as the most important transformation within the book industry since the introduction of publication houses (IBIS 2010). Added to all of this, the iPad runs almost 150,000 applications which were made for iPods and iPhones. (IBIS 2010) Competitor Overview To aid in a successful launch of the iPad, it is necessary that analysis is done of the iPad’s competitors. By doing so it will help identify and utilise any strengths and weaknesses of the competitors. The competition can be divided into two categories; direct and indirect competitors. Direct competitors can be regards as those which compete in the same product category and offer identical or near identical products or services, whereas on the other hand indirect competitors would be classified as those that offer similar but not identical products or services. As the competitor overview will only be focused on analyzing the Australian market, it has been established that there are a number of products which could be considered as direct competitors. However for the purpose of the report, only three major direct competitors will be mentioned. These are as follows: †¢ Hewlett Packard’s Slate †¢ Amazon’s Kindle †¢ Asus’s Eee Tablet Apple has always placed a major emphasis on the marketing and the brand awareness of its products. It has prized itself on its glamorous advertising campaigns which include presentations by the CEO and various other channels of marketing. This presents both the direct and indirect competitors with a challenge in marketing their products over the iPad. This also provides Apple with a competitive advantage over the other competitors as their products and services are well established. This will enhance the buyer decision making process and will put Apple in a dominant spot in the market. The main indirect competitors for Apple iPad are desktop computers, MP3 players and smart phones. These products are offering similar features to what the iPad is offering. The iPad’s advantage over these products is that they offer several different features in one product. So converging all the new technology into one product is the route apple is seeking. It’s making life easier for their consumers by being able to conduct many applications in the one product. On the other hand it could be perceived as a strength for the indirect competitors who only specialize in certain products and services. P Dixon, 2010 states â€Å"convergence can be boring, destroys variety, breeds monopoly, kills invention, adds unwanted options, makes life more complicated and robs consumers of choice†. Macro Environmental Analysis It is crucial for a macro environmental analysis of the situation is undertaken as it will help Apple respond to any opportunities and minimize the impact of possible threats. There are unlimited amounts of macro environmental factors that could be imposed onto Apple, however it is crucial to prioritise and carefully monitor those factors that are important to Apple. Analysis could be undertaken by looking at demographical factors, economic factors, natural factors, technological factors, political factors, cultural factors and social factors. Political/legal Apple needs to abide by the Australian Fair Trading acts to successfully release and continue to sell the iPad in Australia. Trading regulations and tariffs is something they need to consider before commencing business in Australia. Another issue they need to consider is the pricing regulations to provide everyday Australians the chance to purchase the product. Economical There are 2 main factors affecting the release of the iPad, which are the unemployment rate and the other being the disposable income. According to Australian Bureau of Statistics the unemployment rate stands at 5. 2%. Australia experienced significant real income growth during the past decade. Between 1997-98 and 2007-08, real net national disposable income per person grew by 2. 8% a year on average, appreciably faster than during the preceding 20-year period (ABS 2010). [pic] Figure 1: ABS Net Disposable Income June 2010 This indicates that an average Australian will have enough disposable income to invest in materials for interest being potential customers to Apple. Socio-Cultural Education is a major factor affecting the Australia’s acceptance of the Apple iPad. The people need to have sound literacy and education rates to be aware of new upcoming technology. ABS, June 2010 states Approximately 96% (2. 6 million) of people aged 15-64 years who were enrolled in a course of study were enrolled in a course for a qualification (Table 1). The proportion of people aged 15-64 years who were enrolled in a course for a qualification increased from 17% in 2001 to 18% in 2009. The indication of a well-educated country only shows signs of a new product being accepted rather than rejected. Apple also needs to consider the attitudes people have towards accepting latest technology. Luckily Australia is one country, which encourages a culture where new technology is accepted and widely used. SME’s use new technology is enhancing their workplace making working easier. Technological Technology affects the iPad immensely as it is used in every aspect to advertise and promote the new product. Apple takes pride in using high quality and to the point advertising to create brand and product awareness. The growing trend of consumers using the Internet and television to find out about new products is a perfect reason for Apple to invest in technological advertising putting themselves on the net, TV, Radio and most importantly hand held devices Consumer Behaviour Analysis To be able to perform an effective consumer behavior analysis, the consumer market and the buying behaviour must first be defined. Consumer market can be defined as â€Å"all the individuals and households who buy or acquire goods and services for personal consumption† and consumer buying behaviour can be defined as â€Å"the buying behaviour of final consumers, individuals and households who buy goods and services for personal consumption† (Kotler et al. 2009). By undertaking this analysis it is possible to understand more about what consumers like to buy, who buys these items, how they go about buying these items, when they buy these items, where they buy these items and the most important query to address is why they buy these items. |Stage |Explanation |Internal Influence |External Influence |Strategic Implications | |Need Recognition | | | | | |Information Search | | | | |Evaluation of | | | | | |Alternatives | | | | | |Purchase | | | | | |Post Purchase Behaviour | | | | | Further Marketing Research Required For Apple to be able to market the iPad and provide its consumers with a remarkable product, superior value and customer satisfaction, they must do research and develop strategic plans by obtaining information in relation to their customers, the macro and micro environment and government regulations (Lancaster 2010). Marketing research can be defined as â€Å"the function that links consumer, customer and public to the marketer through information that is used to identify and define marketing opportunities and problems; to generate, refine and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process† (Kotler et al. 2009). To start the research process, the problem must be defined and from here a research plan must be developed. This is one of the most challenging parts to the research process and Apple can start by gathering both primary and secondary data (Polaris 2009). Primary data can be split into qualitative and quantitative data. Qualitative data can take the form or conducting focus group sessions on behalf of Apple or in-depth interviews. By doing this it is possible for Apple to get a broader understanding, based on the questions asked, to find out more about the consumers wants, needs and personal opinions in regards to decision making. Here questions can be tailored and modified as the interviews and sessions are conducted with regards to the responses the general public or particular individuals provide. Quantitative data can take in the form of conducting surveys or sending out mailed or electronics surveys for the public to perform. In this, questions make be asked of the person completing the survey about the personal preferences in relation to portable devices, their lifestyle habits, what they perceive to be important to them and from this further insight can be obtained into appealing to the consumer. In addition to the above, secondary data can also be utilized. This can take the form of internal and external secondary research. Internal research data can be that of sales revenues, customer demographics, purchase patterns and other information that has been collected for other purposes by Apple but can be applied to the iPad (Polaris 2009). External research data can be that of financial performance data, expert opinions and analysis, competitive intelligence firms and corporate executive interview just to name a few which can be sourced from industry reports, newspapers and government publications which are only a few (Polaris 2009). Lastly Apple will need to implement the research plan by putting the various plans into action which involves collecting, processing and analysing the information. Data collection can be carried out by the market research staff or by an outside agency. This stage of data collection can prove to be quite expensive and most prone to error. Here the collected data can be processed by machine reading or checked and coded manually for computer analysis. (Lancaster 2010) Market Segmentation Market segmentation is the process which groups or links individuals according to similarities in needs, wants, characteristics or behavior (Lancaster 2010). A market segment can be defined as being a group of people who share some similarities and who will be likely to respond in a similar way to a given offer. Apple has to come to the understanding that they will not be able to win over everyone with the iPad and will need to make use of market segmentation to tailor their marketing programs to the needs and ants of a narrowly defined geographic, demographic, psychographic or behavioural segments (Lancaster 2010). By doing this, Apple will benefit by being able to improve allocation of marketing resources, identify opportunities for new product development and help design effective marketing programs (Lancaster 2010). Justification for choice of segmentation base For the iPad the base that has been selected for segmentation is demographics. Under this segment there are a number of things to consider such as age, gender, family size, family life cycle, income, occupation, education, race, nationality and religion. Demographics will allow for an effective segmentation as it allows for measurable, accessible, substantial and actionable data (Lancaster 2010). Understanding the demographics would be best suited to the iPad, as it has more subcategories that would benefit the marketing of the iPad if focused on such as age, income and occupation. This segment base will also allow for easier and more relevant understanding in regards to consumers as demographics entails factors which can be closed related to the iPad products. By this it is possible to target the appropriate factors through these factors such as age and gender by observing what age groups are likely to use the product or which age category is more flexing in adapting to changes in technology or to even evaluate who would be more interested in these sorts of products. It allows for a better explanation of the factors behind wanting to purchase an iPad. Profile of Segment |SEGMENT |BUILD A PROFILE | |Age Group |Usage Rate |Lifestyle |Attitude to product | |6-17 |Medium Users |Highly active |Seeking Fun | |18-35 |Heavy User |Highly social and active at work|Seeking Fashionable, Fun and | | | |Practical | |36+ |Light – Medium Users |Highly active at work and |Seeking Practical | | | |Moderately social | | Target market choice and justification After evaluation of the above segments, it has been decided to primarily target the iPad at the 18-35 year old generation. This age group is particularly open-minded in regards to technology and considered to be ‘tech savvy’. The group includes those who are considered to be students ranging through to the corporate professionals. They are well informed with advancements in technology and always competing with their peers to be at the frontline in relation to these portable devices. The Apple brand has also become a fashion statement in comparison to the product itself. The image perception behind owning Apple products outweighs the functionality of the product itself in some instances. For this age bracket, self conscious attitudes and behaviour are quite influential in the decisions these consumers make in relation to technological products and Apple would benefit in marketing the product in a way that would create an image within the consumer that the iPad is an accessory, more than an electronic product. The secondary target will be the six to seventeen year old generation. It is not a prominent market as the primary target however it is definitely a rapidly emerging target. Children and teenagers nowadays are constantly being exposed to these portable devices to aid their learning slope and other forms of entertainment. The days of learning the basics from books and physical toys are becoming a distant memory with more and more companies aiming electronics learning aids at children for the more interactive experience. With many consumers in this age group quite easily influenced by marketing material seen on the television, or peers having purchased similar items, consumers in this bracket more often then ever are convincing their parents and elders to purchase these items as it becomes a must have possession to them. |PRIMARY TARGET AUDIENCE |SECONDARY TARGET AUDIENCE | |AGE SEGMENT |18-35 yr old |6-17 yr old | |Size of Market |Large |Medium | |Brand Awareness |High |Medium | |Price Sensitivity |High |Medium | Proposed Positioning Strategy Apple needs to create an identity in the target market’s minds, which will enable to see where apple stands compared to the alternatives. Apple should categorize them in the high quality range and set their prices high due to the quality and amount of feat ures they offer. The consumer’s should see the iPad as a worthy product and be willing to pay the high price, as it’s an all in one product. The consumers need to see the significance of converging of all the latest technology in one product. The perception of being high priced means high quality that’s what Apple is trying to achieve. References †¢ Australian Bureau of Statistics 2010, ‘6523. 0 – Household Income and Income distribution, Australia, 2010’ ABS, viewed on 20th July 2010 †¢ Denning, D 2010, ‘Australia has highest household debt to disposable income ratio in world’, The Daily Reckoning, viewed on 21st July 2010 †¢ Dixon P 2010, ‘Technology Innovation: Future Trends’, Global Change, viewed on 22nd July 2010 †¢ IBISWORLD 2010, ‘G5236 – Computer and Software Retailing in Australia’, IBIS, viewed on 22nd July 2010 †¢ Kotler, P, Adam, S, Denize, S, Armstrong, G 2009, ‘ Principles of Marketing – Fourth Edition’, Pearson Education, NSW 2008 Lancaster ,N 2010, ‘HBN110N – Fundamentals of Marketing – Lecture Five: The MIS and Marketing Research’, Swinburne University of Techn ology, Blackboard, 30 June, viewed on 18th July 2010 †¢ Lancaster ,N 2010, ‘HBN110N – Fundamentals of Marketing – Lecture Six: Market Segmentation, Targeting and Positioning’, Swinburne University of Technology, Blackboard, 5 July, viewed on 18th July 2010 †¢ Net MBA 2010, ‘Pest Analysis’, Net MBA, viewed on 21st July 2010 †¢ Polaris 2009, ‘Understanding the six steps in marketing research’, Polaris Marketing Research, viewed on 22nd July 2010 High Quality Portable Devices iPad Tablets Laptops Portable Devices Computer Computing Home Appliances Entertainment High Price Low Price Low Quality †¢ Kindle †¢ Asus Eee pad †¢ HP Slate †¢ iPad Consumer Electronic Goods

Essay on Cry the Beloved Country - 595 Words

Cry the Beloved Country â€Å"Cry for the broken tribe, for the law and the custom is gone. Cry, the beloved country, these things are not yet at an end (Paton, 105).† In Cry, the Beloved Country, it is 1946 and the land reserved for blacks in Ndotsheni, a part of South Africa, is drying up. In the novel written by Alan Paton, young men and women begin to leave Ndotsheni for the new city Johannesburg. One of those gone is John Kumalo, a businessman in Johannesburg and younger brother of Stephen Kumalo, a reverend in Ndotsheni. Stephen and John Kumalo differ in their regards for family, religion, and corruption. Stephen has a brother, sister, and son that left him years ago, none of which writes to him. Yet, he still misses them†¦show more content†¦He tells Stephen that it cannot be proven that his son was there with Absalom when Absalom killed Jarvis. John only rescues his son but leaves his nephew to hang dry. When Stephen confronts John after the trial, John becomes enraged and th rows Stephen out. He has no more need for his family, just as years ago. Stephen is the Zulu reverend of St. Marks Church in Ndotsheni. He is proud that he is a pastor. Stephen is a good man and is respectful of others, even to the white man. Though being a reverend does not pay much, it is Stephen’s humbleness and sufferings that make him remain being a reverend. He helps others in their time of need and sufferings. He uses religion to bring his people together. During the time in Johannesburg, he becomes upset at the immoral ways of his loved ones. He speaks out and later repents for forgiveness. When it is time for Absalom’s execution, Stephen goes up to the mountains to pray. Therefore, his faith in God remains strong even after all his trials. While Stephen praises the Church, John openly denounces it. John no longer belongs to the Anglican Church. He criticizes the bishops who complain about the Natives labor laws but does not do anything to change th em. John believes that the time to take action is now. He thinks one cannot wait for God to take charge. As a result, John’s morals sway toward the white man’s ways, in which he condemns. Corruption runsShow MoreRelatedCry, the Beloved Country by Alan Paton838 Words   |  3 Pagesthis problem in Cry, the Beloved Country. Throughout the story, Paton adds specific personalities to his characters to contribute to change. Characters in Cry, the Beloved Country went through hardships that changed them to realize reality and its outcomes. Paton accordingly creates a picture throughout his story to explain the problems in South Africa. There are many contributing factors of Paton’s idea to identify as being important for change to occur in Cry, the Beloved Country. In Paton’s bookRead MoreEssay on Racism Exposed in Cry, the Beloved Country1121 Words   |  5 PagesRacism Exposed in Cry, the Beloved Country      Ã‚  Ã‚   The purpose of Cry, the Beloved Country, is to awaken the population of South Africa to the racism that is slowly disintegrating the society and its people.   Alan Paton designs his work to express his views on the injustices and racial hatred that plague South Africa, in an attempt to bring about change and understanding. The characters that he incorporates within his story, help to establish a sense of the conditionsRead More Cry the Beloved Country Movie versus Film Essay1055 Words   |  5 Pages Cry, the Beloved Country is a moving story of the Zulu pastor Stephen Kumalo and his son Absalom. They live in an Africa torn apart by racial tensions and hate. It is based on a work of love and hope, courage, and endurance, and deals with the dignity of man. The author lived and died (1992) in South Africa and was one of the greatest writers of that country. His other works include Too Late the Phalarope, Ah, but Your Land Is Beautiful, and Tales from a Troubled Land. The book was madeRead MoreFamilies Breaking Apart in Alan Patons Cry: The Beloved Country 754 Words   |  3 PagesIn Cry, the Beloved Country, Alan Paton shows us how two families are breaking apart. The natives are suffering but they are not the only one who are suffering. A white person’s family is also falling apart. Stephen Kumalo is a native from Ndotsheni and he has trouble with his family from the start. John Jarvis is a white person and he is also experiencing trouble with his family. Stephen Kumalo’s family is in a bad condition. His sister, Gertrude, and his son, Absalom, left Ndotsheni a long timeRead MoreTurmoil in South Africa in Cry the Beloved Country by Alan Paton626 Words   |  2 PagesAgitation and turmoil of whites and blacks filled South Africa. A major theme that Alan Paton develops throughout the novel, Cry, the Beloved Country is the importance of acting with kindness. The author promotes the idea that kindness is a part of the solution to the problems in South Africa. Being able to be kind helps people understand one another which can help bring reform and hope to the small community of Ndotcheni. Alan Paton through the novel teaches the idea of love thy brother as yourselfRead MoreCry, The Beloved Country994 Words   |  4 PagesJohn Harrison in Cry, The Beloved Country While a subsidiary character in Alan Paton s Cry, The Beloved Country , John Harrison offers a glimpse into the attitude of the younger generation toward the black population in South Africa, one that seeks change but isn t always willing to exert the necessary effort. Who is John Harrison? People enter our lives all the time. Some become close friends. Others are here one day and gone the next. There are some with whom we rarely speak, but when weRead MoreCry, The Beloved Country1710 Words   |  7 Pages Alan Paton’s Cry, the Beloved Country takes place during the late 1940’s in Southern Africa. Specifically, in High Place, Ndotsheni, and Johannesburg. It takes place during a time of social change. There is racial inequality taking place during the late 1940’s. The novel shows what it was like to be living during this time. Cry, the Beloved Country has an urban and crowded feeling for most of the novel. This novel is written in past-tense, third-person omniscient point of view. Occasionally, theRead MoreCry, The Beloved Country1145 Words   |  5 PagesCry, the Beloved Country as a Quest Novel Human nature compels everyone to quest after things they have lost. In Alan Paton’s Cry, the Beloved Country Stephen Kumalo goes out in search of his family when his tribe is being torn apart by family members leaving and never coming back. He leaves Ndotsheni in search for his sister and his son, prompted by a letter from Reverend Msimangu in Johannesburg. Upon arrival in the great city, Kumalo meets Msimangu who leads him to to Gertrude. Kumalo reconcilesRead MoreCry, the Beloved Country1064 Words   |  5 PagesEssay Question #2 It has been said that the land is itself another character in Patons novel, Cry, the Beloved Country. What role does the landscape play in the novel? What does the valley surrounding Ndotsheni represent? Keep it, guard it, care for it, for it keeps men, guards men, cares for men. Destroy it and man is destroyed (Paton 33). In Cry, the Beloved Country, this bold statement reflects both the beauty of the land of South Africa and the peace and harmony of men. Both of their relationsRead MoreCry, The Beloved Country953 Words   |  4 Pageschanges when a horrific event happens. Take September 11, 2001, for example. America was forever changed on that sunny, fall day. It was only after the fact that America started to implement actions against its enemies. In Alan Paton’s story Cry, The Beloved Country, there are people who are changed after a terrible event happens. James Jarvis, a white farmer living in South Africa, goes through a transformation in his life after his son is killed by a black man. After his son is killed, instead of being

Case Study on Constant Change of Consumer Purchasing Behavior Nike

Question: Discuss about the Constant Change of Consumers Purchasing Behavior? Answer: Introduction The research illustrates the concept of the constant change of consumers purchasing behavior and its impact on the business of Nike Inc. Consumers buying behavior is the prime concern of any business in constructing marketing strategies and acquiring competitive advantages over the competitors (Bolton and Mattila 2015). The introduction chapter provides the basic knowledge of this particular research topic. Background of the company Figure 1: Logo of the company (Source: about.nike.com/ 2016) Nike Inc. is an well known multinational corporation of United States that are engaged in designing, developing, manufacturing, and marketing the of footwear, apparel, and accessories (about.nike.com/ 2016). As per the record of 2015, the net income of the organization was $3.273 billion (NASDAQ.com. 2016). It has been found that the net income, revenue, and profit margin has been declining since the third quarter of 2015 (NASDAQ.com. 2016). Rationale of the research. What is the issue? The main issue of this research is that presently the organization is facing some difficulties in generating more revenue as well as profit. The management body of the company fails to identify the expectations of its customers from their business. Thus, they fail to enhance their sales as well as revenue and profit. In 2012, revenue was increased from 20.89B to 24.12B and in the next year the growth was slowed down. In 2013, it was 25.33B and 27.79B in 2014 (NASDAQ.com. 2016). Nike failed to identify exactly which factors make constant change in customers purchasing behavior. The company confronts complex situation in retaining its customers and attract the new ones (Mahdi et al. 2015). In the present situation, they fail to meet the customers expectations and hence most of the customers break their loyalty with this brand and shift to consume other products. Why it is an issue? Presently, the company fails to identify the choices and expectations of its consumers and hence fails to provide customer satisfaction to the fullest extent. This is the reason that the organization fail to obtain comparative advantages over its major competitors (Mahdi et al. 2015). Why it is an issue now? In todays modern market, the consumers have more options in their hand to make the purchasing decision. It becomes more complicated to identify their preferences and predict their expectations as well. What could this study shed light on? This particular research study will help to analyze how the purchasing behavior of the consumers changes over time. Further, the study concentrates on the impact of the constant change of their choices on the business. Research Aim The aim of the research is to analyze various factors that affect the purchasing decision of the customers and the reason that the Nike business is facing certain issues due to the change of its customers choices. Research Objectives The objectives of this particular research are: To analyze different factors that influence the consumers buying decision To determine the impact of consumers purchasing behavior on the business of Nike Inc. Research Questions The research questions for this particular study are: What are the different factors that influence the consumers buying decision? What is the impact of consumers purchasing behavior on the business of Nike Inc.? Summary The introduction chapter creates the backbone of the current research that elaborates the entire research paper. The research rationale, aim and objective describe the requirements of the research. Further, the researcher has framed some research questions in order to proceed to the right direction. Literature Review Introduction The researcher conducts the study on the research topic of the impact of the constant change of consumers purchasing behavior on the business performances. For this research, the researcher has gathered the secondary data and information from various academic books, journals and relevant websites. Some previous research works have been done on the same topic that helps the researcher to gather knowledge and include additional viewpoints. Through analyzing the gap between the previous research works and the current research study, the researcher brings out the uniqueness of this paper. Importance of consumers behavior to the business Consumers purchasing behavior is the most important factor that the businesses considers before launching their products. The design of the products along the amount of supply is formulated by determining the purchasing behavior of the consumers (Zhang 2015). Different consumers have different minds and attitudes to the products available in the market. However, Ahmed, Parmar and Amin (2014) explained that most of the customers are influenced by the visual representation of the products. Thus, the organizations focus more on the advertising process to grab the attention of the buyers. Through promoting the products, the organizations analyze the response of the consumers and take further steps to enhance their sales. The prime purpose of identifying the customers choices and preferences is to deliver the highest possible satisfaction to the consumers. It is important for the business to understand the likes and dislikes of the customers to produce their products accordingly. More specifically, the organizations value the customers behavior in order to enhance their sales and business market. The large volume of customer satisfaction increases the number as well as amount of goods purchases. This way, the organizations enhance their business by valuing the consumers needs and attitudes as well. Influential factors of consumers purchasing behavior As opined by Thompson and Prendergast (2015), consumers purchasing behavior and their ultimate decision of selecting a product depends on some factors that influence them regarding their choices and preferences. In this context, Teng and Wang (2015) stated that the consumers make their purchasing decision as per their personal factors. The personal factors of the individuals vary in terms of differences in age, lifestyle, occupation and income of the consumers. The choice of a teenager in purchasing a product, say apparel, is different from the choice of an aged person. Moreover, people lead different lifestyles and thus their preferences also based on that. Solomon, Russell-Bennett and Previte (2012) added that the buyers are mostly influenced by their psychological factors where they make their decisions as per their beliefs and attitudes. Suppose a neighbor of a person has purchased a branded television, it will influence the person to buy the same one or something better than thi s. Here, the attitude of the person changes due to their beliefs about the available products (Javadi et al. 2012). Thompson and Prendergast (2015) added a different viewpoint where the cultural factors get highest importance in purchasing decision. The culture of the society where a person lives put highest impact on their needs and choices. For example, suppose the consumer lives in a culture where old aged people prefer sophisticated and simple dress and teenagers funky dresses with bright color. Suppose, the consumer's age is 36, thus he would start to shift to purchase more light dresses. Apart from this, the family needs and preferences also influence a persons buying decision (Teng and Wang 2015). If the family of a person likes to consume latest fashionable products, then the person also tend to buy the products as per the choices of his family. Gensler, Verhoef and Bhm (2012) stated the economic factor is the prime influential factor that influences the purchasing decision of the customers. If a persons income or the income of his family increases, then he would increase its consumptions. Apart from this, future income expectation also affected todays buying decision (Lin and Huang 2012). Impact of consumers changing behavior on business In todays modern technology world, people have more options to choose between. The firms confront more competition in both the domestic as well as the world market (Solomon 2014.). The organizations produce their products by analyzing its customers requirements and expectation from the organization. Here, the study has analyzed that Nike business fails to identify the expectations of the customers from their brand. Because of failing to recognize customers expectation, they fail to provide customer satisfaction. Thus, the sales have slowed down and as a result the company generates less revenue in the present situation (Mahdi et al. 2015). The factors discussed above influence the buying behavior and hence the choices and preferences of the consumers changes over times. Among the factors, the personal and psychological factors influence the consumers most in purchasing the products of Nike. Further, it has been found that the market position of its major competitors strengthens more and hence the respective organization is facing more challenges from the business market (Mahdi et al. 2015). Now, the consumers have more alternative products to shift to another brand and make purchase. This is the reason of constant changes in their purchasing decision. Gap analysis between current and previous research studies It has been found that most of the research works are done on how the consumers buying decision changes and how they affect the business and marketing strategies. The researcher experiences that the choices and preferences of the consumers changes constantly as well as rapidly in the present market. Therefore, the researcher has considered elaborating this in the present study with the help of the contemporary issues faced by Nike. Summary In this particular chapter, the researcher has analyzed the research topic along with the viewpoints of the researcher who have done research work on the same topic. Here, the researcher has elaborated the concept of consumers buying behavior and its influential factors. Apart from this, it is demonstrated how consumers changing decision of purchasing a product affect the business of Nike. At the end of the chapter, the researcher has analyzed a gap between the previous research studies and the current research work. This helps to understand the importance of doing this research study. Reference List about.nike.com/ 2016. [online] Available at: https://about.nike.com/ [Accessed 17 Mar. 2016]. Ahmed, R.R., Parmar, V. and Amin, M.A., 2014. Impact of product packaging on consumers buying behavior. European Journal of Scientific Research, 120 (2), pp.145-157. Bolton, L.E. and Mattila, A.S., 2015. How does corporate social responsibility affect consumer response to service failure in buyerseller relationships?.Journal of Retailing,91(1), pp.140-153. Gensler, S., Verhoef, P.C. and Bhm, M., 2012. Understanding consumers multichannel choices across the different stages of the buying process.Marketing Letters,23(4), pp.987-1003. Javadi, M.H.M., Dolatabadi, H.R., Nourbakhsh, M., Poursaeedi, A. and Asadollahi, A.R., 2012. An analysis of factors affecting on online shopping behavior of consumers.International Journal of Marketing Studies,4(5), p.81. Lin, P.C. and Huang, Y.H., 2012. The influence factors on choice behavior regarding green products based on the theory of consumption values.Journal of Cleaner Production,22(1), pp.11-18. Mahdi, H.A.A., Abbas, M., Mazar, T.I. and George, S., 2015. A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment.International Journal of Business Management and Economic Research. NASDAQ.com. 2016. NKE Income Statement. [online] Available at: https://www.nasdaq.com/symbol/nke/financials?query=income-statement [Accessed 18 Mar. 2016]. Solomon, M., Russell-Bennett, R. and Previte, J., 2012.Consumer behaviour. Pearson Higher Education AU. Solomon, M.R., 2014.Consumer behavior: buying, having, and being. Engelwood Cliffs, NJ: Prentice Hall. Teng, C.C. and Wang, Y.M., 2015. Decisional factors driving organic food consumption: generation of consumer purchase intentions.British Food Journal,117(3), pp.1066-1081. Thompson, E.R. and Prendergast, G.P., 2015. The influence of trait affect and the five-factor personality model on impulse buying.Personality and Individual Differences,76, pp.216-221. Zhang, Y., 2015. The impact of brand image on consumer behavior: a literature review. Open Journal of Business and Management, 3, pp.58-62.